About Bill

A trusted advisor, not a salesperson

I've spent my career helping people understand life insurance — not selling them something they don't need. My job is to make sure you have the right coverage for your situation, explained in plain language.

Bill Boersma, Life Insurance Advisor
Independent advisorNot tied to any single carrier — I shop the market for you
20+ years experienceHelping families and business owners across the country
Multi-state licensedLicensed to serve clients in multiple states
No-pressure approachMy job is to educate and advise, not to push a sale
Bill Boersma

My background

I've been working in life insurance for over two decades, starting out at a large carrier before going independent so I could put clients first, not quotas. Going independent was the best decision I ever made, because it means I can shop the market on your behalf and recommend what's actually right for you.

I work primarily with families who want to protect their income and their loved ones, and with business owners who need coverage as part of a broader financial strategy,  key person insurance, buy-sell agreements, and estate planning.

I'm licensed across multiple states and work with a wide range of top-rated carriers. Every recommendation I make is based on your goals, your budget, and your family's needs, nothing else.

How I work with clients

01

Listen first

I start by understanding your situation — your family, your business, your goals, and what keeps you up at night. There's no script, just a real conversation.

02

Educate clearly

I explain your options in plain language. No jargon, no pressure. You'll understand exactly what you're looking at and why it does or doesn't make sense for you.

03

Recommend honestly

I'll tell you what I'd recommend and why — and I'll also tell you if you don't need something. My reputation is built on trust, not transactions.

Ready to have a real conversation?

No obligation, no pressure. Just a straightforward talk about your options.

Request a free quote

Bill Boersma

Licensed Life Insurance Advisor · OC Consulting Group

Life insurance products are provided through licensed carriers. This website is for informational purposes only and does not constitute a binding offer of insurance. Coverage availability and rates vary by individual circumstances.

© 2026 Bill Boersma. All rights reserved.